Social media best practices in the financial industry are tough because regulation becomes a real issue. Fortunately, there are some helpful platforms, such as Social Assurance, that assist in marketing automation (which is essential in 2017!) and ensure your social posts are compliant. Once you’re confident with the regulatory side, it’s all about value.
2017 is all about the inundated consumer. They’re inundated with emails, text messages, billboards, direct mail, social networks, etc. And, most of these from a variety of audiences: work, personal, blanket marketing, and marketing of things they actually care about. Their brain is left with the job of sorting through it all. It’s exhausting and beyond cluttered.
Why is it that we, as humans, essentially plan every minute of every day, yet find it difficult to do similarly in our business? We are planning, whether we realize it or not, while walking down the street. We are looking ahead, anticipating other peoples' movements and planning our actions, albeit subliminally. When we are driving, we constantly look ahead watching the cars around us and the road ahead. Not only are we constantly planning but we do so to adapt to our environment and make course corrections to either avoid a problem or take advantage of changing circumstances. In other words, planning never stops.
Last month I experienced the best service possible. It was from American Airlines (no, really) – and it was through social media of all things.
I can talk about social media all day long. And all night, for that matter.
A: Its failures.
By 2020, millennials will account for 50% of the global workforce (PWC). And according to Gallup, only 29% of millennials are currently engaged at work.
That puts employers in a tough spot, considering this generation will eventually be charged with leading these organizations. And banks are not immune!
What is your bank doing now to prepare for the inevitable millennial takeover?
Plansmith will be at The FMS Forum in June. We'll be in the marketplace, and I'll be presenting a breakout session!
Social video is hot right now. So hot in fact that 90% of users say that product videos are helpful in the decision process (Hyperfine Media).