Marketing to the Inundated Customer

2017 is all about the inundated consumer. They’re inundated with emails, text messages, billboards, direct mail, social networks, etc. And, most of these from a variety of audiences: work, personal, blanket marketing, and marketing of things they actually care about. Their brain is left with the job of sorting through it all. It’s exhausting and beyond cluttered.
 

Planning Never Stops

Why is it that we, as humans, essentially plan every minute of every day, yet find it difficult to do similarly in our business?  We are planning, whether we realize it or not, while walking down the street.  We are looking ahead, anticipating other peoples' movements and planning our actions, albeit subliminally.  When we are driving, we constantly look ahead watching the cars around us and the road ahead.  Not only are we constantly planning but we do so to adapt to our environment and make course corrections to either avoid a problem or take advantage of changing circumstances.  In other words, planning never stops.

Customer Service and Social Media: A Lesson For Banks

Last month I experienced the best service possible. It was from American Airlines (no, really) – and it was through social media of all things.

Why Your Community Bank Needs Social Media

I can talk about social media all day long. And all night, for that matter.

The Community Bank Strategic Planning Experiment: Using Your Model To Prepare for Rising Interest Rates

Q: What makes an experiment successful?

A: Its failures.

How is Your Bank Planning for the Millennial Takeover?

By 2020, millennials will account for 50% of the global workforce (PWC). And according to Gallup, only 29% of millennials are currently engaged at work.

That puts employers in a tough spot, considering this generation will eventually be charged with leading these organizations. And banks are not immune!

What is your bank doing now to prepare for the inevitable millennial takeover?

The FMS Forum: A Sneak Peek of My Talk on Millennial Employees

Plansmith will be at The FMS Forum in June. We'll be in the marketplace, and I'll be presenting a breakout session!

3 Steps to #Social Video

Social video is hot right now. So hot in fact that 90% of users say that product videos are helpful in the decision process (Hyperfine Media).

4 Reports for Analyzing & Understanding Your Bank's IRR

Knowing and understanding your bank's risk position is important. Regulators expect you to keep a close eye on your IRR exposure and be ready for a rising rate environment.

3 Ways to Build an Engaged Strategic Planning Team

Don't let your bank fall victim to outdated preconceptions of strategy. Traditionally, strategy has been made out to be a big, scary word. It sounds daunting, dark, and almost threatening. Or, at the very least, kind of boring. But what you're thinking of is the strategic planning of the past.

Make strategic planning a priority that your team will take ownership of in a positive way. Here's how to put a 2017 twist on your bank's strategy.

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