---
title: Plansmith Blog | Kevin Masi
description: is the Co-Founder & CMO at Torque Digital, a Chicago-based integrated digital marketing agency. Visit torque.digital to learn more.
---

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# Plansmith Blog

## Kevin Masi

is the Co-Founder & CMO at Torque Digital, a Chicago-based integrated digital marketing agency. Visit torque.digital to learn more.

### Recent Posts

## [Torque Guest Post: How proposal software is defining our brand](https://blog.plansmith.com/torque-guest-post-how-proposal-software-is-defining-our-brand)

 Posted by [Kevin Masi](https://blog.plansmith.com/author/kevin-masi) on 1/25/17, 1:23 PM

- [Tweet](https://twitter.com/share)

[![TorqueDigitalProposalSoftware.jpg](https://blog.plansmith.com/hubfs/Blog_Pictures/TorqueDigitalProposalSoftware.jpg)](https://blog.plansmith.com/torque-guest-post-how-proposal-software-is-defining-our-brand)

*Read this guest blog by Kevin Masi, [Co-Founder & CMO at Torque Digital](https://torque.digital/team), to learn how proposal software is defining their brand and could influence yours.*

Since I started my business in 1992, we’ve always looked for ways to improve our marketing, our finances and our operations. As we’ve gotten better, what I’ve also found is that these three areas are much more interconnected than I had ever considered. Or maybe it’s more accurate to say that because of growing competition, the need to differentiate ourselves from competitors is more critical than ever. Brands are the expression of what makes a business different and valuable to the market. And we are beginning to see all the ways that operations affect our brand – and seeing how our handling of financial matters also affects our brand.

[Read More](https://blog.plansmith.com/torque-guest-post-how-proposal-software-is-defining-our-brand)

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