For those of you who are fans of the sitcom Seinfeld, George Costanza would break down this word into its two components: thanks and giving.

How many times in our daily lives do we say “thanks"? A lot! It’s our common, casual, and pretty standard way to end each email, text, and verbal conversation. I’m not saying that it isn’t heartfelt. I’m just saying that this time of year - and this particular holiday - give us a chance to pause and appreciate each other. And, maybe more importantly, pay more attention when someone offers us a thank you.

When I was a teller, I worked with a woman who always said please and thank you. She never used them carelessly. Each iteration was sincere and engaging. It’s something that has never left me.

During this season of reflection, I would like to set a challenge for all - a reversal of sorts on the traditional thanks. I ask that we all listen for those words and take the time to respond by giving a sincere “you’re welcome.”

Let me start this off, as I would like to say “You’re Welcome” to the following “Thank Yous” I’ve received over the past year:

To all Plansmith personnel, “You’re Welcome”

I truly hope I offered the support, guidance, and commitment needed for you to grow and flourish at Plansmith.

To our CEO Craig Hartman, “You’re Welcome”

It is an honor to work for a company that puts its clients and employees before all else.

To our Clients, “You’re Welcome”

It’s a pleasure to serve you. You are the best group of individuals anyone could hope to work for.

And because I can’t help myself, to all, my sincere thanks for your high standards of professionalism and loyalty that are intertwined within the fabric that is Plansmith.

Wishing you and your families a very Happy Thanksgiving.

Susan F. West
President