Banks and credit unions have made leaps in the way of social media in the last year. But, there's still tremendous opportunity waiting to be seized.
The idea behind social media is that it's simply another method of communicating with your audience. If you'd like to read more about social media best practices, you can read about it here, but that's not the purpose of this article.
Social media best practices in the financial industry are tough because regulation becomes a real issue. Fortunately, there are some helpful platforms, such as Social Assurance, that assist in marketing automation (which is essential in 2017!) and ensure your social posts are compliant. Once you’re confident with the regulatory side, it’s all about value.
Last month I experienced the best service possible. It was from American Airlines (no, really) – and it was through social media of all things.
I can talk about social media all day long. And all night, for that matter.
Social video is hot right now. So hot in fact that 90% of users say that product videos are helpful in the decision process (Hyperfine Media).
Trust. Nearly a decade after the global financial crisis, banks are still struggling to win it back from the general public. According to a recent study from Brunswick Group, only 27% of Americans trust banks. And globally, 56% of people favor smaller, more personal banks – this provides community banks with a huge opportunity.
Money isn't everything! Yeah, it's important, but it's not all that matters to employees -- and upping the pay scale isn't always possible. When a raise isn't an option, consider these three alternatives to reward your high-achieving employees.
You see some people using them, and they're working great. Why isn't everybody already on board? Maybe the tools are brand new. Perhaps they're too expensive. Who knows, they might be really exclusive.
Except, most of the time, they're not. So, what keeps people from getting their hands on the best time-saving tools in the banking industry?
Thank you to everyone who attended the March 2016 Financial Compass Roundtable!