--- title: Plansmith Blog | fintech (2) description: fintech | (2) --- [CALL TOLL-FREE 1-800-323-3281](https://www.plansmith.reachproductions.net/project/call-toll-free-1-800-323-3281/) [![Plansmith](https://blog.plansmith.com/hs-fs/hubfs/Plansmith-Logo.png?width=764&height=135&name=Plansmith-Logo.png "Plansmith")](https://www4.plansmith.com) - Solutions - [Budgeting](https://www4.plansmith.com/budgeting/) - [ALM](https://www4.plansmith.com/alm) - [ALM Advisory Services](https://www4.plansmith.com/alm/advisory-services/) - [CECL](https://www4.plansmith.com/cecl/) - [Strategy](https://www4.plansmith.com/strategy/) - [Market Intelligence](https://www4.plansmith.com/market-intelligence/) - Products - [StrategyGPS](https://www4.plansmith.com/strategygps/) - [Compass](https://www4.plansmith.com/compass/) - [BankersGPS](https://www4.plansmith.com/bankersgps/) - Resources - [Blog](https://blog.plansmith.com/) - [Videos](https://plansmith.wistia.com/projects/7qemazkqii) - [Compass Tutorials](https://info.plansmith.com/compass-tutorials) - [Lunch N’ Learn](https://info.plansmith.com/lunch-n-learns) - [Webinars](https://www4.plansmith.com/webinars/) - [About](https://www4.plansmith.com/about/) - [Schedule A Discovery Call](https://www4.plansmith.com/contact-us/) - [CALL TOLL-FREE 1-800-323-3281](tel:8003233281) # Plansmith Blog ## [Get Your Community Bank Started with Social Media Marketing](https://blog.plansmith.com/get-your-community-bank-started-with-social-media-marketing) Posted by [Tom Parsons](https://blog.plansmith.com/author/tom-parsons) on 12/15/15, 3:00 PM - [Tweet](https://twitter.com/share) [![Pyramid.png](https://blog.plansmith.com/hubfs/Pyramid.png)](https://blog.plansmith.com/get-your-community-bank-started-with-social-media-marketing) **For #CommunityBankers who are curious** [Read More](https://blog.plansmith.com/get-your-community-bank-started-with-social-media-marketing) ## [Community Banks: The Indiana Jones Sword vs. Gun Theory](https://blog.plansmith.com/community-banks-the-indiana-jones-sword-vs.-gun-theory) Posted by [Tom Parsons](https://blog.plansmith.com/author/tom-parsons) on 12/1/15, 12:30 PM - [Tweet](https://twitter.com/share) [![IndianaJonesSwordvsGunTheory.jpg](https://blog.plansmith.com/hubfs/IndianaJonesSwordvsGunTheory.jpg)](https://blog.plansmith.com/community-banks-the-indiana-jones-sword-vs.-gun-theory) "In the 1981 film, *"Raiders of the Lost Ark",* one particular scene consistently brings the house down: Indiana Jones, having survived an elaborate chase through a casbah, is confronted by a swordsman whipping through a flashy routine with a scimitar. Indy initially squares off against the deadly swordsman bearing only his trademark whip in his hands; then with a look of infinite fatigue and disgust, he casually pulls out his revolver and blows the bad guy away." (Credit for text: Snopes.com) [Read More](https://blog.plansmith.com/community-banks-the-indiana-jones-sword-vs.-gun-theory) ## [Twitter for Community Banks: Now I'm A Believer](https://blog.plansmith.com/twitter-for-community-banks-now-im-a-believer) Posted by [Danielle Slowey](https://blog.plansmith.com/author/danielle-slowey) on 11/5/15, 3:00 PM - [Tweet](https://twitter.com/share) [![Twitter.jpg](https://blog.plansmith.com/hubfs/Twitter.jpg)](https://blog.plansmith.com/twitter-for-community-banks-now-im-a-believer) I’ll be honest, I was never a Twitter fan. I always thought, *“I don’t have the time to sit on Twitter all day and read every single thing someone has to say in under 140 characters.”*But then…I became a believer. [Read More](https://blog.plansmith.com/twitter-for-community-banks-now-im-a-believer) ## [Community Banks: Fun with Funds Transfer Pricing, Part I](https://blog.plansmith.com/community-banks-fun-with-funds-transfer-pricing-part-i) Posted by [Tom Parsons](https://blog.plansmith.com/author/tom-parsons) on 10/13/15, 3:00 PM - [Tweet](https://twitter.com/share) [![FunWithFTP1.jpg](https://blog.plansmith.com/hubfs/FunWithFTP1.jpg)](https://blog.plansmith.com/community-banks-fun-with-funds-transfer-pricing-part-i) Yep, the 90s. It was all the rage and I jumped on board like a millennial on the Grateful Dead Fare Thee Well scene – I’m not sure what it’s all about, but I want to say I was there.   [Read More](https://blog.plansmith.com/community-banks-fun-with-funds-transfer-pricing-part-i) ## [Community Bankers: Basel III, Confucius and Tom Hanks](https://blog.plansmith.com/community-bankers-basel-iii-confucius-and-tom-hanks) Posted by [Shawna Brauer](https://blog.plansmith.com/author/shawna-brauer) on 5/11/15, 12:00 PM - [Tweet](https://twitter.com/share) [![BaselIIIConfuciusTomHanks.jpg](https://blog.plansmith.com/hubfs/BaselIIIConfuciusTomHanks.jpg)](https://blog.plansmith.com/community-bankers-basel-iii-confucius-and-tom-hanks) Much like you, over the last couple of years I have spent a lot of time trying to get a handle on the impact of Basel III. I have spent countless hours attending webinars, reviewing Basel III drafts, running numbers, and figuring out how we should accommodate those changing needs within our software. During this process, I’ve found myself continually thinking about the following quote: "Life is really simple, but we insist on making it complicated." - Confucius [Read More](https://blog.plansmith.com/community-bankers-basel-iii-confucius-and-tom-hanks) ## [Bank IRR: Backtesting…Necessary Evil or Just Evil?](https://blog.plansmith.com/community-banks-backtesting-necessary-evil-or-just-evil) Posted by [Dave Wicklund](https://blog.plansmith.com/author/dave-wicklund) on 4/16/15, 12:00 PM - [Tweet](https://twitter.com/share) [![BacktestingNecessaryEvilOrJustEvil.jpg](https://blog.plansmith.com/hubfs/BacktestingNecessaryEvilOrJustEvil.jpg)](https://blog.plansmith.com/community-banks-backtesting-necessary-evil-or-just-evil) So if you’re reading this, my second ever blog post, you’ve probably already seen the first one entitled ["Independent Review, Model Validation, and Backtesting: Same Thing, Only Different."](https://www1.plansmith.com/blog/post/Independent-Review-Model-Validation-and-Backtesting-Same-Thing-Only-Different) In that piece, we looked at the interrelationship of these three items and brought up a few questions on backtesting. Specifically, we questioned who should do it, how often should it be done, what period should be covered, do you need to backtest model results and assumptions, and why even bother if market rates really aren’t changing. [Read More](https://blog.plansmith.com/community-banks-backtesting-necessary-evil-or-just-evil) ## [How Much Risk Can Your Community Bank Afford?](https://blog.plansmith.com/how-much-risk-can-your-community-bank-afford) Posted by [Bill Smith](https://blog.plansmith.com/author/bill-smith) on 4/1/15, 11:30 AM - [Tweet](https://twitter.com/share) [![HowMuchRiskYourBankAfford.jpg](https://blog.plansmith.com/hubfs/HowMuchRiskYourBankAfford.jpg)](https://blog.plansmith.com/how-much-risk-can-your-community-bank-afford) Risk is inevitable in banking, in fact it’s what makes banking profitable. The question is how much risk is acceptable. Recognizing that existing techniques of measurement were sometimes misleading and arbitrary, Plansmith developed a simple calculation called ‘Margin Risk Tolerance’ that defines how much risk each bank can take. Despite the wealth of banking information Plansmith has at hand, we believe risk relates to the individual community bank, and cannot be measured to any peer standard or magic number. Margin risk tolerance calculates the minimum net interest income and net interest margin necessary to maintain continuing operations. Minimum margin consists of two basic components: 1) earnings needed to maintain an acceptable capital ratio and pay dividends, and 2) earnings needed for overhead. [Read More](https://blog.plansmith.com/how-much-risk-can-your-community-bank-afford) ## [Community Bankers, There's Room For Improvement](https://blog.plansmith.com/community-bankers-theres-room-for-improvement) Posted by [Bill Smith](https://blog.plansmith.com/author/bill-smith) on 3/2/15, 5:30 PM - [Tweet](https://twitter.com/share) [![TheresMoreRoomImprovement.jpg](https://blog.plansmith.com/hubfs/TheresMoreRoomImprovement.jpg)](https://blog.plansmith.com/community-bankers-theres-room-for-improvement) Most community bank and credit union boards and executives spend a lot of time looking at past performance data. But many only look at projected data once a year at budget time. Seems backwards to me. As George Bush (the older one) said, "The past is over". The future is unlimited. We can do nothing to change what has happened, but we can do anything to change the future. [Read More](https://blog.plansmith.com/community-bankers-theres-room-for-improvement) ## [Interest Rate Risk Is A Community Bank Behavioral Problem](https://blog.plansmith.com/interest-rate-risk-is-a-community-bank-behavioral-problem) Posted by [Craig Hartman](https://blog.plansmith.com/author/craig-hartman) on 1/20/15, 2:00 PM - [Tweet](https://twitter.com/share) [![IRRBehavioralProblem.jpg](https://blog.plansmith.com/hubfs/IRRBehavioralProblem.jpg)](https://blog.plansmith.com/interest-rate-risk-is-a-community-bank-behavioral-problem) Gap, beta-adjusted gap, duration and even basic budgeting models only frustrate, confuse and even mislead the financial institution’s asset liability management committee (ALCO). Detailed gap analysis, fiddling with the distribution of savings balances and even calculating the duration of equity does not lead to better margins, nor do they mitigate rate risk. [Read More](https://blog.plansmith.com/interest-rate-risk-is-a-community-bank-behavioral-problem) ## [Community Bankers: The Most Popular Posts of 2014](https://blog.plansmith.com/community-bankers-the-most-popular-posts-of-2014) Posted by [Danielle Slowey](https://blog.plansmith.com/author/danielle-slowey) on 1/5/15, 1:30 PM - [Tweet](https://twitter.com/share) [![MostPopularPosts2014.jpg](https://blog.plansmith.com/hubfs/MostPopularPosts2014.jpg)](https://blog.plansmith.com/community-bankers-the-most-popular-posts-of-2014) Happy one year anniversary to Sparks from the Anvil! There has been a great response to the blog, thanks to all of you. 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