Plansmith Blog

The Top 3 Lunch 'n Learns to Review for 2018

Posted by Jennifer Mello on 1/3/18 1:53 PM

The New Year is a great time to prep and review. That's why I've picked the top 3 Lunch 'n Learns you should review before diving into 2018.

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There is No Secret Sauce

Posted by Sue West on 12/27/17 10:32 AM

We all like to start the new year with aspirations to renew, realign, and regain control of our world.

I don’t know about you, but those words just get me pumped.

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Strategy Lessons From a Chess Grandmaster

Posted by Tom Parsons on 12/20/17 3:12 PM

Garry Kasparov. You might only know him as a former world chess champion; perhaps the greatest of all time.

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The 3 Biggest Missed Opportunities of Social Media

Posted by Megan Plis on 11/27/17 4:11 PM

Banks and credit unions have made leaps in the way of social media in the last year. But, there's still tremendous opportunity waiting to be seized.

The idea behind social media is that it's simply another method of communicating with your audience. If you'd like to read more about social media best practices, you can read about it here, but that's not the purpose of this article.

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The 3 Reasons Strategic Plans Fail

Posted by Tom Parsons on 11/14/17 3:17 PM

Why does strategic planning matter? Jim Fugitte, Director of Strategic Advisory Services, explains that banks with a strategy outperform their peers – when they execute the plan.

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3 Key Components in Outsource IRR Analysis

Posted by Tom Parsons on 10/19/17 3:24 PM

The October 2017 issue of ICBA Independent Banker features Dave Wicklund and his views on selecting a service provider for outsourcing your IRR analysis. You can find the article on page 57.

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Budget Reforecasting for Financial Institutions

Posted by Roxanne Nikirk on 10/17/17 3:08 PM
Your budgets are finalized. Year end is over. Now what?

Our budgeting process gives us an idea of where we think we are headed in the next year. Many times, what we think will happen, is not what happens in reality. After all, if we all had a crystal ball at our disposal, you would not be reading this blog right now (I know I would not be writing it!).

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Forgotten Components of Interest Rate Risk at Community Banks

Posted by Craig Hartman on 9/26/17 6:30 PM
It is standard operating procedure for community banks to measure interest rate risk by shocking the balance sheet. The percentage change in the Net Interest Margin over several shock levels as an indicator of the severity of risk. While it can provide a clue to the potential loss in the margin, it by no means measures the true risk. The true risk is Equity loss. Equity doesn’t come from NIM but from retained earnings. So to truly measure risk to equity, we must use the entire P&L, not just net interest income.
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Social Media Best Practices for Banks

Posted by Megan Plis on 8/22/17 3:05 PM

Social media best practices in the financial industry are tough because regulation becomes a real issue. Fortunately, there are some helpful platforms, such as Social Assurance, that assist in marketing automation (which is essential in 2017!) and ensure your social posts are compliant. Once you’re confident with the regulatory side, it’s all about value.

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Marketing to the Inundated Customer

Posted by Megan Plis on 8/1/17 1:04 PM
2017 is all about the inundated consumer. They’re inundated with emails, text messages, billboards, direct mail, social networks, etc. And, most of these from a variety of audiences: work, personal, blanket marketing, and marketing of things they actually care about. Their brain is left with the job of sorting through it all. It’s exhausting and beyond cluttered.
 
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