Plansmith Blog

Marketing to the Inundated Customer

Posted by Megan Plis on 8/1/17 1:04 PM
2017 is all about the inundated consumer. They’re inundated with emails, text messages, billboards, direct mail, social networks, etc. And, most of these from a variety of audiences: work, personal, blanket marketing, and marketing of things they actually care about. Their brain is left with the job of sorting through it all. It’s exhausting and beyond cluttered.
 
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Planning Never Stops

Posted by Craig Hartman on 7/7/17 3:36 PM
Why is it that we, as humans, essentially plan every minute of every day, yet find it difficult to do similarly in our business?  We are planning, whether we realize it or not, while walking down the street.  We are looking ahead, anticipating other peoples' movements and planning our actions, albeit subliminally.  When we are driving, we constantly look ahead watching the cars around us and the road ahead.  Not only are we constantly planning but we do so to adapt to our environment and make course corrections to either avoid a problem or take advantage of changing circumstances.  In other words, planning never stops.
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Customer Service and Social Media: A Lesson For Banks

Posted by Tom Parsons on 5/31/17 3:50 PM

Last month I experienced the best service possible. It was from American Airlines (no, really) – and it was through social media of all things.

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Why Your Community Bank Needs Social Media

Posted by Megan Plis on 5/25/17 10:00 AM

I can talk about social media all day long. And all night, for that matter.

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The Community Bank Strategic Planning Experiment: Using Your Model To Prepare for Rising Interest Rates

Posted by Sue West on 5/10/17 10:00 AM
Q: What makes an experiment successful?

A: Its failures.

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How is Your Bank Planning for the Millennial Takeover?

Posted by Megan Plis on 5/2/17 9:31 AM

By 2020, millennials will account for 50% of the global workforce (PWC). And according to Gallup, only 29% of millennials are currently engaged at work.

That puts employers in a tough spot, considering this generation will eventually be charged with leading these organizations. And banks are not immune!

What is your bank doing now to prepare for the inevitable millennial takeover?

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The FMS Forum: A Sneak Peek of My Talk on Millennial Employees

Posted by Megan Plis on 4/12/17 8:53 AM

Plansmith will be at The FMS Forum in June. We'll be in the marketplace, and I'll be presenting a breakout session!

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3 Steps to #Social Video

Posted by Megan Plis on 4/10/17 2:41 PM

Social video is hot right now. So hot in fact that 90% of users say that product videos are helpful in the decision process (Hyperfine Media).

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3 Ways to Build an Engaged Strategic Planning Team

Posted by Megan Plis on 3/8/17 3:35 PM

Don't let your bank fall victim to outdated preconceptions of strategy. Traditionally, strategy has been made out to be a big, scary word. It sounds daunting, dark, and almost threatening. Or, at the very least, kind of boring. But what you're thinking of is the strategic planning of the past.

Make strategic planning a priority that your team will take ownership of in a positive way. Here's how to put a fresh twist on your institution's strategy.

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Planning to Build Trust in Your Bank

Posted by Craig Hartman on 3/1/17 8:02 AM

Virtually every business prepares a budget and calls it planning. Some actually develop strategic plans every couple of years to go through an exercise in search of new ideas and approaches. Very few, if any, reap or even appreciate the benefits of planning outside of the financial benefit they hope to realize. While the intentional outcome of these efforts is profit-based, the other powerful benefits are often overlooked. This includes building the necessary buy-in and trust within the organization to achieve the financial goals. For many organizations, this is the missing key that’s needed to support effective execution of the plan. It’s the lack of genuine buy-in that confines the plan to the top shelf of a bookcase somewhere.

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